Expert Secrets by Russell Brunson

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
By Russell Brunson

Have a skill, story, or message to share with the world? Expert Secrets is your ultimate guide to turning your knowledge into a thriving business.

In this bestselling book, entrepreneur and ClickFunnels founder Russell Brunson reveals the exact strategies he used to build a loyal following, launch million-dollar offers, and create a movement around his expertise. Whether you're a coach, content creator, course builder, or thought leader, this playbook shows you how to craft your message, build trust, and inspire people to take action.

Inside, you’ll discover:
✔ How to find your niche and define your message
✔ The “attractive character” strategy to build connection
✔ How to create and structure a webinar or sales pitch
✔ Ways to scale your impact and income
✔ Real-world funnel and storytelling frameworks that work

Perfect for:

• Coaches, consultants, and speakers

• Digital product creators

• Entrepreneurs and marketers

• Anyone who wants to monetize their expertise

This book isn’t just about business—it’s about building a movement around what you know.